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Port of Spain, Trinidad. The Trinidad and Tobago Olympic Committee (TTOC) today announced a partnership agreement with Press Play Jukebox Limited. Working in tandem with the TTOC, Press Play Jukebox Limited will assist the TTOC in building its brand and generating revenue for #10Golds24 Athlete Welfare and Preparation fund. As part of the partnership, Press Play Limited would make available to TTOC its media platform.

Kevin Roberts is one of the most experienced and knowledgeable media and communications professionals in international sport.

WE MUST not agree that Carnival is debauched, or that it is going to die. Here is why.

Who would have thought that we could devise a war, a stage, a gayelle, sans stick, sans knife, sans guns? Just sans humanite. A war game of wit. Dramatic, feisty, enthralling, full of play, bringing the audience into play. A mock game of the quickest and highest intellects.

Kevin Roberts is one of the most experienced and knowledgeable media and communications professionals in international sport.

The Trinidad and Tobago Olympic Committee (TTOC) as part of its new strategic marketing and brand management plan, is adopting an entrepreneurial, vibrant and dynamic market driven, new business development approach to revenue generation for its programmes and projects. This includes the strategic vision to achieve 10 or more Olympic Gold medals by the year 2024. In an effort to support this marketing plan and vision, the TTOC has set up an in house marketing department that will handle the TTOC marketing, branding, new business and commercial development, merchandising and licensing programme.

The reign of the Merry Monarch has come to an end, and one ma y well ponder that there is so much that is paradoxical about Carnival. On the one hand, it is the time o f the year when tremendous discipline is displayed in the practice and perfection that take place in the pan yards in the months leading up to Panorama.